Refreshing Isabel Oli Loves Myra-e Lotion

Source: The Business Mirror, 7/30/2007
Smooth Operator by C Mendez Legaspi Photo by : Francis Abraham
ISABEL OLI debunks one beauty ideal that every other Filipina embraces as desirable. She wears her marvelous morena features like a badge of honor, a birthright that remains beautiful and unblemished.

The dusky Cebu-bred actress and sometime ramp model—discovered in a TVC and launched by GMA via the Richard Gutierrez-starrer Sugo and the underwater saga Atlantika—is one of the proud few who don’t entertain thoughts of whitening their skin or subjecting themselves to torture treatments to achieve the sort of Nordic paleness that most women—and men—find most appealing.

What she does, and she’s not ashamed to admit this, is use Myra E hand and body lotion to maintain her smooth and creamy complexion. “I know it’s good. The brand is known for its vitamin E products, so I tried it,” Oli reveals when asked why she agreed to be the image for the beauty brand. Evidently, she loved what Myra E did for her skin so much so that “naturally, I only use the products that I endorse.”

According to the Nielsen Retail Data for 2006, the Myra E facial moisturizer has an 18-percent share of the market, the most successful in its category. With Oli onboard, Unilab Pharmaceuticals, the makers of Biogesic, Neozep, Alaxan and Enervon, hopes to capture the hand-and-body lotion segment as well.

After its massive campaign for Myra 300 capsules with the eternal Dawn Zulueta, Unilab picked Oli for the lotion, which is nongreasy, has nourishing vitamin E beads and antioxidants to prevent age spots. It is also formulated to suit our tropical climate.

“Isabel was chosen for her beautiful skin and her being a Filipina beauty. While other brands preferred mestizas with overly white skin, we wanted someone with her natural skin color,” says Joana Dy, assistant product manager of Myra E. Oli was famous as a model, doing fashion shows and commercials, the most celebrated of which was for Max’s Restaurant with Piolo Pascual as the lovelorn Isabel, thus her screen name. Oli comes from Olivia Daytia, her real name.

“But as an actress, she is fresh,” continues Dy. “She’s a Christian and is conservative. She hasn’t posed obscenely in men’s magazines. I hope, and I think, that she won’t.”

The Cinderella clothing model dreams of winning awards and working with her favorite actress, Maricel Soriano, who she thinks is “flexible because she can be funny and dramatic.” For her dream leading man? It’s Pascual, of course.

With Oli’s costars and contemporaries on the GMA stable having undoubtedly a stash of all kinds of expensive and international skin-care brands, how does she convince them to switch to Myra E lotion?

Simple, the refreshingly unassuming Isabel Oli says. “I tell them that they should try this. This is really good. And I eventually convinced them. Thank God.”'
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Mall show at Robinsons Angheles On August 31, 2007